Go2mobi was founded in 2011 on the idea that the best advertising performance could be attained through the strategic use and continual optimization of data. Go2mobi founders, Tom Desaulniers and Gavin Aitken were tired of using advertising platforms that didnt provide the ability to both report on and optimize all combinations of data parameters within their campaigns. They decided to build the concepts of total data transparency and complete optimization freedom directly into an RTB platform that would allow marketers to gain total control over their advertising spends, optimizing towards only the ad impressions that provide ROI


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