Performance Driven by Data. Blur is a sport technology company delivering detailed skating assessment to hockey players around the world. Blur brings innovative sport technologies to market through B2B sales and licensing agreements with major sports brands. Our technologies, including a first-of-its-kind skate sensor, provide objective data on sport performance. In many sports, especially ice hockey, most of coaching is still done subjectively. The end consumers will be pro athletes who are looking for an edge and developing athletes who are looking to get to the next level.