innovative information inc. was founded in 1996. We're focused on finding ways to improve B2B sales productivity. Why for so long? It's a tough problem to solve. We've never given up. We improve business performance by counting what counts. Our firm has developed and now delivers AMACUS - SaaS software that accelerates B2B sales productivity. It helps valued staff create more value by seeing their impacts on business performance. AMACUS has emerged from many iterations. It's functionally grounded by design thinking [how the worlds toughest problems get solved]. It's been validated in field testing. In 1999 the PGA Tour used the 1st prototype to double ticket sales in two weeks for a tour event. Since then it's been used to earn and improve thousands of sales conversations. AMACUS has been honed with feedback from industry experts. It's been improved by results achieved in top-grade firms like Schenker Global Logistics, Forrester Research, GP Strategies, and CustomerCentric Selling. It's pictures of performance have been developed with input from award winning data visualization experts in cancer research and learning analytics. Our clients and partners value their people, deeply. Our values drive us. Our team is led by our CEO + Founder, John Cousineau. John's a lifetime data nerd. He's been improving business performance with analytics and visualizations for over 35 years. InsideView has cited him as one of the top sales industry users of social media. He's been blogging for Salesforce.com since 2013.


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