MashUp Machine is applying machine learning and crowd creativity to animated storytelling. We are currently focused on creating a VR-enabled mobile-web application that allows people to consume, create, transform and share animated stories. MashUp Machine makes it possible to change and add to an existing animated story, using machine learning and crowd creativity to create unique experiences for each audience. Machine learning assists in the creation process, offering suggestions and filling in gaps, learning as it goes. Our mission is broader than this: we believe that the machine learning technology we are developing is going to be a driving force in what will become the next-generation of cinematic experiences, rather like film stock powered cinema in the 20th century.