Spruik's SaaS business model solves these issues. It is centered on the concept of word-of-mouth being the most trusted and credible form of advertising. When a Spruik referral is acted upon, three parties get rewarded. The business receives a new customer, the new customer receives a generous discount, and the referrer receives a cash reward (currently upwards of $60). The overall system is structured to enable a higher rate of referrals being made, referrals being acted upon, and new customers Spruik businesses gain.